2021 BFC/GQ Designer Menswear Fund
The collection celebrates art, the symbolism and rituals of Afro-Caribbean hair through seam lines, braid-inspired prints and embroidery.
Prand Ahluwalia, founder of the marque Ahluwalia, is the winner of the 2021 BFC/GQ Designer Menswear Fund, supported by Clearpay. Ms. Ahluwalia will benefit from a tailored high-level business mentoring program lasting 12 month, free legal services from Sheridans and a cash prize of 150 000 GBP.
“Congratulations to Priya ! She demonstrated insightful design and business acumen, by drawing on the contemporary sensibilities of the modern consumer, which propelled her to the top of the talent list. The decision of the selection committee was unanimous. I look forward to seeing Priya’s business grow and become an established international brand.” Dylan Jones , Chairman of the British Fashion Council for Menswear and Editor-in-Chief of British GQ.
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